#8 - No-Design Tools
Solopreneurs and small business owners can't afford professional designers when starting out.
Use no-design tools to bootstrap your brand.
Understand that in the long run no-design tools cannot replace a professional graphic designer. You need both skill and experience to create credible brands.
Learn enough of design basics to be dangerous and beat 95% of the competition.
Build a basic set of visuals for your company:
Visme - Presentations, infographics, charts.
Zlides - Pre-designed slide decks.
Mediamodifier - Product mockups.
Remove Bg - Remove picture backgrounds automatically.
Vector Creator - Vector graphics with library blocks.
BannerBear - Automated media generation.
Froala Design Blocks - Responsive design blocks built on Bootstrap.
Save money when you don't have inbound cash flow yet. Most listed tools are free to use or freemium.
Save time and spin up quick designs for fast-paced content marketing: ads, blogs, newsletters, social media.
Save effort: Illustrator, Photoshop and InDesign are great tools but can have a steep learning curve.
There is actual design involved. Even if you use pre-made libraries and blocks, you can't escape from basic laws of design.
Putting it together still requires work. Time investment is greater than 0. But the quality is probably a lot better than when a non-designer starts from scratch.
Designs converge to similarity when everyone's using the same basic blocks. Same happened with Bootstrap and web development.
Hubstaff - 97% costs cut with DIY infographics by using Visme.
American Airlines - Design workflow squeezed from 10 hours to 1 by using Canva.
n8n - Used BannerBear to auto-create visuals for conference speaker submissions.
No-design tools are part of the bigger emerging creator economy trend. It's easier than ever to get started. But more difficult than ever to stand out from the masses.
NoDesign.dev - A collection of no-design tools for those with little to no artistic talent.
How To Use DIY Graphics Like A Pro - This guide shows that overtweaking a design template is actually harmful.
Is Design Mostly Dead? DIY Platforms vs. Hiring a Pro - Why you should probably use a professional for the important pieces.
No-design tools can be a fast and a cost-efficient way to bootstrap a brand. In the long run, you should start using professionals at least to create the core items.
Learn enough of design basics yourself to get the big things right.
Expect some similarities with the visuals of other businesses if you use a lot of templates and pre-built blocks.
Thanks for reading. See you next week!