#7 - Carbon Neutrality
Excellent products are no longer enough. Customers demand sustainability.
Grow faster than the competition with carbon neutral products and services.
Develop a simple action plan towards sustainability:
1. Measure your emission footprint.
Easily get ballpark figures with online tools.
2. Set a target.
Lower absolute emissions.
Lower relative emissions (per employee, per product, per unit of revenue).
Go carbon neutral.
Go carbon negative.
3. Reduce first. Target low-hanging fruit:
4. Offset the remainder.
5. Get certified and spread the word to your customers. Keep the data and evaluation processes open.
Chooose - Embed carbon offsets to your own product/service offering.
Doconomy - Climate-responsible credit cards and loyalty program.
Carbonly - A browser extension for tracking footprint of purchases.
Stripe Climate - Direct a fraction of your revenue to carbon removal.
Science Based Targets - Go public with your climate goals.
Over 70% of people who value sustainability highly are willing to pay a 35% premium for it.
78% say that companies are not doing enough. Customers want to go green, but don't have enough options. There are market gaps to be exploited.
Offsetting 100% of carbon footprint only costs 0.4% of annual revenues on average.
Greenwashing is still a problem. Don't hide behind the green curtain. Play the long game and stay true to your customers.
Carbon easily gets the most attention. There are also opportunities in reducing methane emissions, nitrous oxides and plastic waste.
Max Burgers - Carbon negative burgers.
Air Company - Carbon negative vodka.
Sendle - Carbon neutral shipping.
Hytch - Rewards that encourage greener commuting.
Zero Carbon Coffee - I guess the name gives it away.
Avocado - Carbon neutral mattresses.
Logitech is printing carbon impact labels on gaming mice, keyboards and headsets.
Sustainable products will continue to outperform: they grew 7.1x faster during 2015-2019 than standard products. There are no signs of this stopping anytime soon.
Customers will increasingly call out vague promises and lack of proof. Case in point: H&M's Conscious Collection.
Companies list reputation as the 1st driver and customer demands as the 2nd driver that fuels climate action.
Kickstarter Environmental Resources Center - Kickstarter's guide for sustainable creation of games, fashion and other projects.
OffsetList - A list of 50+ major companies going carbon neutral.
Everything you need to know about calculating your carbon footprint - A step-by-step guide to the whole process.
Customers are increasingly demanding and purchasing sustainable products and services. These products can be sold at a premium .
The high-level action plan for lowering emissions is simple : measure, set goals, reduce, offset, get certified.
Don't take shortcuts and fake actions. You'll be called out and suffer reputation damage.
Thanks for reading. See you next week!