#20 - Synthetic Media
Generating engaging text, audio and video is expensive. You need teams of people and a truckload of talent.
Synthetic media is generated, not created. With AI you'll only need a team of one: generate professional-quality text, audio, images and video from the comfort of your own laptop or smart phone.
Accelerate your daily content generation with AI.
Saved costs will be enormous. Companies and creators won't have to spend fortunes to finding the right people, crews, influencers and sets to create professionally looking media.
YouTube and Instagram democratized content distribution. Synthetic media tools will democratize content generation.
Trust decay towards synthetic media is real before we have proper legislation and verifications in place. Faked videos of politicians and using audio to scam companies are risks that have already materialized.
Can synthetic content become too realistic? How does the mind respond in case of e.g. ultra gritty and violent imagery?
Sentinel (based in Estonia) received $1.35 million in seed round funding in late 2020. Sentinel's approach to deepfake detection is a 4-layer structure: initial, machine learning, audio and frame-by-frame layers.
Another application of deepfakes is concealing the identities of subjects in sensitive documentaries.
There will be solutions for verified media. We're already at a stage where it's often impossible to detect fake media from real media. See Truepic.
Chatbots will incorporate more human-like features and evolve into digital people. See Soul Machines.
Dying will not be the end of content production for film stars or artists. They will be recreated through CGI or deepfakes.
The Synthetic Media Landscape - And infographic of the 150+ companies active in this space.
How AI-Generated Content Will Impact the Future of SEO - Why authenticity is likely the key to success even in future.
GANs for the Beginner - A simple 101 explanation on the principles of General Adversial Networks and some applications.
High-end media content can be produced with smaller teams and at lower costs as AI-powered tools become more common.
The borders between real and virtual influencers will blend and vanish. The same will happen with human and AI-generated content.
Media verification will become standard tech as deepfake content will be generated at an accelerating pace.
Thanks for reading. See you next week!