#14 - Audio Only
Our visual feeds are overflowing. Staring at screens occupies most of our day. Screen fatigue leads people to crave for simpler media.
Audio is simple but versatile. Audio books can be consumed in parallel with other tasks. Podcasts are easy to publish and offer a level of intimacy between speakers and listeners. Social audio apps expand that intimacy to a two-way street.
Record a short, educational audiobook. 43% of buyers say they'd like audiobooks that are a couple of hours long. Nigel Poulton recorded a 4-hour audiobook on Kubernetes: 500+ ratings and 4.4 stars on Amazon.
Get on social audio apps to gather feedback, publish products and build in public. There are people making $150/hour setting up and moderating Clubhouse discussions. New consultancies help creators and brands to build audiences on Clubhouse: see AudioCollective.
New business models will emerge in the social audio space: premium audio spaces, sponsored audio influencing, social audio analytics, social audio management systems and more.
Audio content can be as addictive to people as any other media format.
Wavve turns audio into easily shareable animations. Wavve has grown from $1,000 per month (2017) to $125,000 per month (2020). Some keys to success: fighting churn systematically, optimizing price points and rewriting systems when necessary.
Social audio is exploding. Clubhouse has just crossed 20 million users (16 Mar 2021). It had about 10k users in Sep 2020. More platforms will clone the same features and give rise to audio influencers.
Audio books continue to grow 20-25% per year for the next years. The growth has been in double digits since 2013. United States and China together make up 75% of the market.
How To Start A Podcast - How to name your podcast, create cover art, select the right music and promote.
Clubhouse Guide - The basics and how to get started.
How To Make An Audiobook - How to record, publish and price an audiobook.
Consumption of audio is exploding. Audio books, podcasts and social audio are all growing with a rapid pace. The potential to monetize is different in each.
Thanks for reading. See you next week!