#13 - Localization
COVID and lockdowns challenged the globalization norm and highlighted new opportunities in local neighborhoods and areas.
The post-COVID world enables new opportunities in local areas. You're probably among the best to solve problems for your own community. On the other hand, global demand for local content is on the rise.
Start a business leveraging locality:
How to monetize a newsletter?
Start a local meal delivery service. People will always need to eat. Charging for saved time and effort is easy to justify. Start testing with a handful of people in your local area and expand from there.
Optimize your existing business for local visibility:
Getting in front of people who perform 'near me' -searches is crucial for local presence.
Optimize your 'Google My Business' listing: use an accurate location, correct keywords, right business categories and high-quality photos.
Tribe - Get tailored content from local creators around the world.
Dumpling - Start, run and grow your local shopping business.
Questo - Build exploration games in your local area.
GoShare - Use your pickup truck, cargo van, box truck or car to deliver items in your local area.
Solving problems for a subset of people first is easier than solving problems for a global audience.
Niching down geographically inevitably shrinks the total market size.
Whereby.Us first launched a hyperlocal newsletter in Miami: The New Tropic. They target the curious locals who want to live and breathe the local city. Whereby.Us has since expanded to 4 other cities and is now making over $1.5MM per year via subscriptions, ads and events.
15-minute cities enable people to get their basic needs fulfilled within a short walking or biking distance. Enter increased demand for new mobility solutions like electric scooters, bikes and cargo vehicles. But this approach might not work everywhere.
Location-based discounts will become common. One price definitely does not fit all geographic areas. See ParityBar and Exportator. After all, salaries will most likely vary based on location even in the future.
How a crop of startups are trying to make for-profit local news work - How Axios is launching into local news as they feel future will see people's locations more evenly distributed.
Tricia Wang thinks the future will be hyperlocal - On the agility of hyperlocal groups and how change starts from the grassroots level.
Not every problem is solved globally with an app. Look closer, to your own community for problems to be solved.
Work platforms are increasingly enabling possibilitiesfor low-skilled tasks at area or neighborhood level.
We will see more parity pricing models in all digital products.
Thanks for reading. See you next week!